Fairmint: Community Ownership Made Easy.

This ad for the new equity platform Fairmint was a massive pleasure to be a part of. Adam Lisagor of Sandwich brought me in to help Art Direct this delightfully funny spot. It was super cool to be a part of the collaborative process behind Sandwich's incredible work. 

Client: Fairmint
Agency: Sandwich
Role: Art Director

Services
Art Direction
Typography
Storyboarding

0000_Hey-Founder-v1
0007_Platform-v1
0013_Believe-v5

Additional (unused) Explorations.

The original direction was to explore black and white character imagery set against bursts of bright color derived from the brand's updated look. We felt a simple typographical treatment would help augment the brand messaging in a simple, fun and "snackable" way.

0000_Hey-Founder-v1-1
0007_Platform-v5
0004_Platform-v2
0011_I-Believe-v2

Additional (unused) Explorations.

Here we wanted to try bringing more color out from the character's clothing along with balancing out their titles alongside them as a way to differentiate each other.

0009_Fan-Full
0008_Investor-Full
0007_Early-User-Full
0010_Influencer-Full
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Selected Works

Fairmint: Community ownership made easy.Commercial Art Direction

Original Penguin - AR NFTCreative Direction

Brightly: Life Fully ChargedCorporate Branding

Corteva Agriscience Interactive WallCreative Direction

Virtue - TikTokPitch Deck Design

Traditional Medicinals PitchWebsite Pitch

Google Lunar XPrizeBrand Campaign

Footlocker: Let Your Feet FlyStoryboarding & Compositing