This ad for the new equity platform Fairmint was a massive pleasure to be a part of. Adam Lisagor of Sandwich brought me in to help Art Direct this delightfully funny spot. It was super cool to be a part of the collaborative process behind Sandwich's incredible work.
Role: Art Director
The original direction was to explore black and white character imagery set against bursts of bright color derived from the brand's updated look. We felt a simple typographical treatment would help augment the brand messaging in a simple, fun and "snackable" way.
Here we wanted to try bringing more color out from the character's clothing along with balancing out their titles alongside them as a way to differentiate each other.
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