This ad for the new equity platform Fairmint was a massive pleasure to be a part of. Adam Lisagor of Sandwich brought me in to help Art Direct this delightfully funny spot. It was super cool to be a part of the collaborative process behind Sandwich's incredible work.
Client: Fairmint
Agency: Sandwich
Role: Art Director
Services
Art Direction
Typography
Storyboarding
The original direction was to explore black and white character imagery set against bursts of bright color derived from the brand's updated look. We felt a simple typographical treatment would help augment the brand messaging in a simple, fun and "snackable" way.
Here we wanted to try bringing more color out from the character's clothing along with balancing out their titles alongside them as a way to differentiate each other.
Selected Works
Fairmint: Community ownership made easy.Commercial Art Direction
Original Penguin - AR NFTCreative Direction
Brightly: Life Fully ChargedCorporate Branding
Corteva Agriscience Interactive WallCreative Direction
Virtue - TikTokPitch Deck Design
Traditional Medicinals PitchWebsite Pitch
Google Lunar XPrizeBrand Campaign
Footlocker: Let Your Feet FlyStoryboarding & Compositing