The multi-touch walls allow up to 32 simultaneous touch points at once. When afar, viewers will see a Time-Square-sized video wall, that displays a montage of the Corteva story. At mid-range, viewers can receive a more detailed messaging about what Corteva Agriscience is about while seeing others interact with the wall. When up close and interacting with the wall, they can navigate between the Corteva environments, from satellite to seed.
(quoted from Bajibot)
Our approach was to utilize a grid of screens to give users an experience at various distances from the unit. Someone close-up could interact with the multi-touch screens while another person far away could watch the gorgeous visuals without interacting.
A close-up look at the individual screens and our approach to telling the story of Corteva Agriscience from "Satellite to Seed." We had to develop a complex system to deliver over 50 factoids, interactive infographics, videos, and articles for the viewers to consume.
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