Bajibot_Perspective-App-Screens-Mock-Up

Corteva Agriscience Interactive Wall

In 2019, Bajibot was tasked by their partner agency, Ogilvy, to design and build 11 multi-touch interactive wall experiences for Corteva’s offices across the United States. I was brought in to help Art Direct, alongside Bajibot and Ogilvy, the visual approach and storytelling needs for this massive experiential undertaking.  

Client: Corteva Agriscience
Agency: Bajibot, Ogilvy
Role: Freelance Art Director

Services
Art Direction
Graphic Design
Mockup / Comping
User Experience
Experiential

Full Experience.

The multi-touch walls allow up to 32 simultaneous touch points at once. When afar, viewers will see a Time-Square-sized video wall, that displays a montage of the Corteva story. At mid-range, viewers can receive a more detailed messaging about what Corteva Agriscience is about while seeing others interact with the wall. When up close and interacting with the wall, they can navigate between the Corteva environments, from satellite to seed.

(quoted from Bajibot)

corteva-carousel-A07
corteva-carousel-A05
corteva-carousel-A06
corteva-carousel-A04
corteva-carousel-A03
corteva-carousel-A01

Designs

Our approach was to utilize a grid of screens to give users an experience at various distances from the unit. Someone close-up could interact with the multi-touch screens while another person far away could watch the gorgeous visuals without interacting. 

0008_Globe-_-Farm-01.01
0010_Globe-_-Farm-_-Plant-_-Seed-01
0000_Welcome-01

Individual Screens.

A close-up look at the individual screens and our approach to telling the story of Corteva Agriscience from "Satellite to Seed." We had to develop a complex system to deliver over 50 factoids, interactive infographics, videos, and articles for the viewers to consume. 

0002_TTS-_-UI-_-Attract-_-Plant-Science
0006_TTS-_-UI-_-Attract-_-Globe
0009_TTS-_-UI-_-Attract-_-Seed-_-Soil
0015_TTS-_-UI-_-Active-_-Globe-02
Pearl-Millet_v2
Food-Waste_v4
0001_Active_Farm_3D-Infograph_02
0015_TTS-_-UI-_-Active-_-Globe-04-_-Content-Dive-01
0005_TTS-_-UI-_-Active-_-Globe-00.1
0001_Version-B
Satellite_v3
0000_1

Selected Works

Filmmaker Pitch Deck 01Pitch Deck Design

Original Penguin - AR NFTCreative Direction

Brightly: Life Fully ChargedCorporate Branding

Virtue - TikTokPitch Deck Design

Google Lunar XPrizeBrand Campaign

Footlocker: Let Your Feet FlyStoryboarding & Compositing